Your Marketing Team – We Got Your Back
The unique leased option for your marketing retainer is our exclusive selling point for Cautela Marketing – aimed squarely at the security, fire prevention and safety markets.
Your own marketing team without the usual overheads for a small monthly amount.
Monthly Leased Package Elements
Choose to “Mix n Match” or Bespoke or a Package below
FOUNDATION
A FOUNDATION package includes:
x2 Monthly blog post creation and x2 social media posting
Basic Website SEO optimisation
Google My Business optimisation and management
Website review
Uptime monitoring
Monthly reporting
FROM
£400
/month
over 3 years on a Leased Agreement
GROWTH
A more advanced package could include:
x4 Monthly blog post creation and x4 social media posting
Priority creative resource allocation
Content creation (e.g., case studies and news)
Email marketing campaigns
Regular marketing meetings
Social media paid advertising campaigns (budget to be agreed)
Basic Website SEO optimisation
Google My Business optimisation and management
Website review
Uptime monitoring
Monthly reporting
FROM
£650
/month
over 3 years on a Leased Agreement
PERFORMANCE
A more advanced package could include:
x6 Monthly blog post creation and x6 social media posting
Priority creative resource allocation
Content creation (e.g., case studies and news)
Email marketing campaigns
Regular marketing meetings
Social media paid advertising campaigns (budget to be agreed)
Targeted Google Ads campaigns (e.g., for specific services or locations – budget to be agreed)
Advanced Website SEO optimisation
Google My Business optimisation and management
Website review
Uptime monitoring
Monthly reporting
FROM
£1000
/month
over 3 years on a Leased Agreement
LEASED MARKETING PACKAGES COSTS
Digital marketing packages can range from a few hundred to several thousand pound/euros per month, depending on the scope of services and the size of the company.
By carefully selecting the right package above we can adapt them to the specific needs and goals of your security, fire prevention or safety company. Businesses can benefit from effective monthly marketing packages that drive growth and generate leads.
Leased marketing has many advantages such as the tax benefits therein and the flexibility that comes with it.
You can dis-continue the lease at the end of the agreement or simply extend it.
A major advantage is that the monthly leased marketing payment will be lower than a non-lease payment schedule.
- Predictable Budgeting
The client pays a fixed monthly amount, making budgeting easier - Guaranteed Availability
We commit to having resources available just for the client
- Ongoing Relationship
We foster a long-term, continuous working relationship between the client and our team - Flexibility
It allows for shifting priorities and different marketing tasks within the agreed-upon scope of work, as opposed to a fixed-price project with a defined end date
For security companies, effective monthly marketing packages should incorporate a mix of digital and traditional strategies, with a focus on local SEO, content marketing, and online reviews.
A strong online presence, facilitated by a conversion-focused website and consistent engagement on social media, is crucial for attracting and converting leads.
Examples of Marketing Retainer Projects
A Cautela retainer gives you a flexible monthly marketing budget – covering data, email and creative – all managed by one team who already knows your market. Every package is tied to agreed KPIs, so you’re paying for results, not guesswork.
Local SEO & Online Presence
Website Optimisation
A website that is optimised for search engines (SEO) is vital. This includes keyword research, on-page optimisation, and ensuring the site is mobile-friendly.
Google Business Profile (GBP)
Claiming and optimising the GMB / GBP listing is essential for local visibility. This includes adding accurate business information and photos.
Online Review Management
Monitoring online reviews on platforms like Google, Yelp, and others is important. Promptly responding to both positive and negative reviews can build trust and improve reputation.
Content Marketing
Blog Posts
Creating regular, high-quality blog content that addresses relevant security topics can establish the company as a thought leader and attract potential clients.
Case Studies
Showcasing successful projects through case studies demonstrates expertise and provides social proof.
Scheduling and Management of Content
Set up and management of content for social media channels – LinkedIn and Instagram channels.
Social Media Marketing
Platform Selection
Choose platforms where the target audience is most active (e.g., LinkedIn for B2B, Facebook for local residential security).
Content Calendar
Plan and schedule social media posts in advance to maintain consistency.
Engagement
Actively engage with followers, respond to comments and messages, and participate in relevant industry conversations.
Paid Advertising
Google Ads
Targeted advertising campaigns on Google can drive traffic to the website and generate leads.
Social Media Ads
Paid social media campaigns can be effective for reaching specific demographics and interests.
Email Marketing
Lead Capture
Offer valuable content, such as ebooks or whitepapers, in exchange for email addresses.
Email Campaigns
- Creative design & copywriting
- Full campaign set-up, delivery & reporting
- Testing to improve open & click rates over time