Your Marketing Team, On Demand
We act as an extension of your business – running data, campaigns and creative as if we were sat in your office.
Why Choose a Retainer with Cautela Marketing?
If you’ve ever had to brief multiple agencies, wait weeks for quotes or juggle freelancers, you’ll know how frustrating marketing can get.
Our retainer packages remove that hassle – giving you a dedicated team, predictable costs and campaigns that don’t stop when things get busy on your side.
4 Quick Reasons Clients Switch to Cautela Retainers:
- Faster Turnaround – your campaigns are prioritised
- Consistent Results – no “starting from scratch” every time
- One Point of Contact – no more agency juggling
Marketing Retainer Packages
Choose to “Mix n Match” or Bespoke or a Package below
FOUNDATION
For businesses wanting consistent lead generation.
Mixed marketing activity
Email marketing to generate sales leads and to share expertise
Set up and management of social media channels – LinkedIn and Instagram
Database sourcing using agreed filters
Dedicated account manager
Sourcing and paying for any royalty free stock imagery needed
Creative resource allocation
Discounted printing rates compared to ad-hoc buying due to our trade deals
Basic SEO Setup
Detailed website review
£800
/month
GROWTH
For businesses ready to scale their marketing with more frequent campaigns and broader targeting.
All in STARTER plus below in bold and twice the time allocated to everything below
Priority creative resource allocation
Monthly performance review
Strategy planning
Research across the competitor landscape
Creative resource allocation
Monthly reporting
Set up and management of social media channels – LinkedIn and Instagram
Sourcing and paying for any royalty free stock imagery needed
Mixed marketing activity
Email marketing to generate sales leads and to share expertise
Database sourcing using agreed filters
Dedicated account manager
Discounted printing rates compared to ad-hoc buying due to our trade deals
Basic SEO Setup
Detailed website review
£1,500
/month
PERFORMANCE
Aggressive growth, multi-channel testing and hands-on optimisation.
All in GROWTH plus below in bold and twice the time allocated to everything below
Priority creative resource allocation
Monthly performance review
Strategy planning
Set up and management of social media channels – LinkedIn and Instagram
Research across the competitor landscape
Sourcing and paying for any royalty free stock imagery needed
Creative resource allocation
Monthly reporting
Fully managed multi-channel marketing
Creating a marketing plan to detail all elements of the Marketing Journey, including social media messaging
Creating a target customer overview document
Creation of marketing straplines
Creation of a presentation deck for sales meetings
Creation of a digital brochure to showcase the brand and range (up to 20 pages) with flipbook
Graphics to demonstrate your time line and story
Reviewing trade magazine contacts for press releases
Mixed marketing activity
Email marketing to generate sales leads and to share expertise
Database sourcing using agreed filters
Dedicated account manager
Discounted printing rates compared to ad-hoc buying due to our trade deals
Detailed website review
£3000
/month
Don’t see what you need? We’ll tailor packages to suit your goals.
- Predictable Budgeting
The client pays a fixed monthly amount, making budgeting easier - Guaranteed Availability
We commit to having resources available just for the client
- Ongoing Relationship
we foster a long-term, continuous working relationship between the client and our team - Flexibility
It allows for shifting priorities and different marketing tasks within the agreed-upon scope of work, as opposed to a fixed-price project with a defined end date
Cautela Marketing Retainer Inclusions
A Cautela retainer gives you a flexible monthly marketing budget – covering data, email and creative – all managed by one team who already knows your market. Every package is tied to agreed KPIs, so you’re paying for results, not guesswork.
Local SEO & Online Presence
Website Optimisation
A website that is optimised for search engines (SEO) is vital. This includes keyword research, on-page optimisation, and ensuring the site is mobile-friendly.
Google Business Profile (GBP)
My listing refers to a business’s profile on Google, which was previously called “Google My Business” (GMB) and is now officially named Google Business Profile (GBP).
Online Review Management
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Content Marketing
Social Media Posts
Creating regular, high-quality content that addresses relevant security, safety and fire prevention topics can establish the company as a thought leader and attract potential clients.
Case Studies
Showcasing successful projects through case studies demonstrates expertise and provides social proof.
Scheduling and Management of Content
Set up and management of content for social media channels – LinkedIn and Instagram channels.
Social Media Marketing
Platform Selection
Choose platforms where the target audience is most active (e.g., LinkedIn for B2B, Facebook for local residential security).
Content Calendar
Plan and schedule social media posts in advance to maintain consistency.
Engagement
Actively engage with followers, respond to comments and messages, and participate in relevant industry conversations.
Paid Advertising
Google Ads
Targeted advertising campaigns on Google can drive traffic to the website and generate leads.
Social Media Ads
Paid social media campaigns can be effective for reaching specific demographics and interests.
Email Marketing
Lead Capture
Offer valuable content, such as ebooks or whitepapers, in exchange for email addresses.
Email Campaigns
- Creative design & copywriting
- Full campaign set-up, delivery & reporting
- Testing to improve open & click rates over time
Marketing Implementation
Mixed marketing activity
Monthly performance review
Strategy planning
Research across the competitor landscape
Sourcing and paying for any royalty free stock imagery needed
Creative resource allocation
Monthly reporting
Fully managed multi-channel marketing
Creating a marketing plan to detail all elements of the marketing journey
Creating a target customer overview document
Creation of marketing straplines
Creation of a presentation deck for sales meetings
Creation of a digital brochure to showcase the brand and range (up to 20 pages) with flipbook
Graphics to demonstrate your timeline and story
Reviewing trade magazine contacts for press releases
Ready to See What a Specialist,
Niche Marketing Agency can do for your business?
Let’s build a package that delivers results – fast, measurable and stress-free.